We truly believe that using natural, eco-friendly products is the safest and most effective way to look and feel your best. Increasing studies link chemicals in traditional cosmetics, skincare, and other personal care products to health conditions such as allergies, hormonal disruptions, reproductive issues, cancer, and many others. The only cosmetic ingredients regulated by the FDA are color additives meaning almost anything can go into cosmetics. This makes it very hard for consumers to know which products are potentially harmful.

Animal Fats - Ingredients derived from animal fat such as stearic acid (fatty acids of animals - thickening agent in moisturizers) and sodium tallowate (rendered beef fat and lye - cleansing agent) have been used in skincare products for decades, due to availability and a cheaper raw material. The effects of these ingredients are clogged pores - resulting in blackheads, whiteheads, and acne flair-ups.

BHA & BHT - A common synthetic antioxidant found in many household products. Studies show the chemical compounds are linked to human carcinogens (cancerous agents). 

BPA – A chemical used in the production of hard plastics. BPA imitates the body's hormones in a way that causes numerous health problems than can linger to offspring with excessive exposure. 

Methylparaben -  An affordable synthetic preservative widely used in the skincare industry. Parabens mimic hormones (ex. Estrogen) in the body and disrupt functions of the endocrine system. 

Mineral Oil – A low cost alternative many leading brands turn to for their moisturizing needs. Derived from petroleum, mineral oil coats the skin causing breakouts and premature aging. 

PEGs (Polyethylene Glycol) – The synthetic chemical is used to hydrate the skin and to allow ingredients to penetrate beneath the surface. On the downside, PEGs are known to cause skin irritation and sensitization. 

Sodium Lauryl Sulfate - An inexpensive surfactant used in a wide range of cleansing products. Sodium Lauryl Sulfate is linked to human carcinogens (cancerous agents). The use of the surfactant increases sensitivity and strips the skin of its essential oils causing excessive oil production. 

Synthetic Dyes (Labeled as FD&C/D&C) – Like in the food industry, synthetic dyes should be avoided due to its link to human carcinogens (cancerous agents) and skin irritation. 

Synthetic Fragrance – The term “Fragrance” is noted on many labels, but we rarely get to see the chemical structure behind the ingredient. Petrochemicals (toxins) linked to human carcinogens (cancerous agents) make up a large portion of the compound. The toxins are absorbed by the skin and into the bloodstream, causing side effects such as headaches, hyperpigmentation, and skin sensitivity.